Merlo designs, develops and produces in house over 90% of the components for its range of products and is the market leader in telehandlers with hydrostatic transmission. This makes it possible to always find the best solution for the requirements of the customers, achieving products designed and created entirely in Italy.
Merlo's success in the world stems from its capacity to know how to anticipate the needs of the markets. Every machine produced proves the company's commitment to offering their customers the best technology available today, with the guarantee of 50 years of experience in research and innovation, and is supported by a strong distribution and New Zealand dealer network.
In New Zealand, Merlo are supported by Power Farming.
The origins of Power Farming Holdings Limited can be traced back to Maber Motors, a small one man operation established by Laurie Maber in 1946 to sell and service tractors and implements to the local farming community in Morrinsville, New Zealand. Over the years Maber Motors expanded to three retail branches, thanks largely to Laurie’s unfaltering commitment to service and backup. This was very much a family business, and Laurie’s son Geoff joined Maber Motors soon after leaving school.
In 1977, Maber Motors secured the rights to distribute Iseki tractors in New Zealand, and Geoff eventually formed a separate wholesale company to fully develop this new opportunity. The new company was named Power Farming Wholesale.
Power Farming Wholesale grew at a fantastic pace. In 1981, the company was appointed Iseki distributor for Australasia, and over the next two decades gradually built a stable of high quality tractor and machinery franchises from around the world.
22 Power Farming dealers throughout New Zealand now stock and support Merlo Telehandlers, and they’re backed up by specialist Merlo staff (sales, service, parts, logistics) at Power Farming Wholesale.